Logo for: Ellafi Federal Credit Union

A Credit Union Empowering Women+

Your Home’s Equity Could Fund the Best Summer Yet

Pool upgrade? Dream deck? Long-overdue vacation? With a Home Equity Line of Credit, the possibilities are wide open—just like your summer plans. Borrow what you need, when you need it, and make this season unforgettable.

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Support for Your Financial Journey

You’re not “bad with money”–you just haven’t been given the right tools and resources to take control of your finances. Ellafi is changing that, with accessible information and financial wellness programs that put the power back in your hands.

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Empowering Women in our Community: Lora C

Empowering Women in our Community: Lora C

Design with Purpose: Lora’s Role in Shaping the Ellafi Brand

At Ellafi, our mission to empower Women+ and those who support them runs deeper than products and services—it lives in every detail of our identity. This month, we’re shining a light on the creative force behind our brand transformation: Lora Cuff, founder of Greyfound. From the name Ellafi to the colors, typography, and even the meaningful details in our logo, Lora helped translate our values into a visual language that feels bold, beautiful, and unmistakably us. We sat down with Lora to reflect on the creative process, the story behind the brand, and what it meant to bring Ellafi to life.

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Connecticut’s First Credit Union Dedicated to Empowering Women+

Despite strides in financial inclusion, gender inequality still persists—but Ellafi is committed to challenging this status quo. Here, women+ of all backgrounds will find a supportive environment where their financial independence is fostered and encouraged. Ellafi’s tailored products and services, including innovative technology and accessible financial education, are designed to support women+ along their financial journey. Our mission is to lift economic resilience and help you achieve financial independence.

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